Export of Languedoc AOCs
Export
Total Languedoc-Roussillon quality wines from a specific region
Share of the export market
PARTNER COUNTRY |
Market share in figures |
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Value % |
Volume % |
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| GERMANY | 18 | 22 | ||||||
| UNITED KINGDOM | 15 | 14 | ||||||
| CANADA | 14 | 8 | ||||||
| BELGIUM | 14 | 16 | ||||||
| THE NETHERLANDS | 12 | 18 | ||||||
| SWITZERLAND | 5 | 4 | ||||||
| USA | 5 | 2 | ||||||
| DENMARK | 5 | 5 | ||||||
| JAPAN | 4 | 2 | ||||||
| SWEDEN | 2 | 2 | ||||||
| TAIWAN | 1 | 1 | ||||||
| CHINA | 1 | 1 | ||||||
| IRLAND | 1 | 0,5 | ||||||
| LUXEMBURG | 1 | 0,4 | ||||||
| POLAND | 0,4 | 0,3 | ||||||
| SOUTH KOREA | 0,3 | 0,2 | ||||||
| HONG KONG | 0,3 | 0,3 | ||||||
| NORWAY | 0,3 | 0,3 | ||||||
| AUSTRIA | 0,3 | 0,2 | ||||||
| OTHERS | 2,3 | 1,7 | ||||||
| One third of the Languedoc AOC export market is now outside the European Union. This figure shows the growing interest in Languedoc on the international scene. | ||||||||
The markets
The domestic consumption
The position of Languedoc AOCs is different in each country in terms of buyers, purchase price or sales rate. For example, in the Netherlands they lead the market, representing 41% of French AOC purchases. In Belgium, more than 16% of consumers buy Languedoc AOC wines.
| THE NETHERLANDS | DENMARK | SWITZERLAND | BELGIUM | |
| % of households | 12,9 | 4,7 | 3,3 | 15,8 |
| Average price per 75 cl bottle | 1,85 euros | 3,52 euros 26,3 DKK |
4,27 euros 6,60 CHF |
3,01 euros |
| Buying rate in bottles | 12,7 | 6,70 | 3,90 | 10,9 |
| Price classes | 81% of the total volume between €2.25 in €2.99 | 19.8% of the total volume less than 2 euros (15 DKK) 26.3% between 2 and 2.69 euros (15 and 20 DKK) 18.6% between 2.69 and 3.36 euros (20 and 25 DKK) |
20.2% of the total volume between €3.88 and €4.53 (6 and 7 CHF) 17% between 4,53 and €5.17 (7 and 8 CHF) |
29.7% of total volumes are between 2 and €2.5 16.1% between 2.5 and 3 euros 16.6% are between 3.5 and 4 euros |
| Market share of quality wines from a specific region | 41,3% | 7,9% | 6,1% | 11,5% |
| Weight of French wine | 46,3% | 18% | 25% | 60% |
| Trend % | - 6% (IRI) | - 27% | + 2,6% | |
Distribution circuits
The consumption model, with a large number of purchases in supermarket distributional tends to be generalised for wine.
The weight of discount supermarkets varies according to the country, for example nonexistent in Great Britain, Low in Belgium and Switzerland while dominant in Germany and the Netherlands.
Languedoc quality wines from a specific region |
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| THE NETHERLANDS | DENMARK | SWITZERLAND | BELGIUM | |
| Hypermarkets, supermarkets, small supermarkets, discount supermarkets, cooperatives | 35,8% | 55,8% | 44,6% | 75,5% |
| Discount supermarkets | 63,3% | 21,9% | 11,7% | 4,5% |
| Specialists | 0,5% | 21,2% | 34% | |
| Others | 0,3% | 1,1% | 9,6% | 12,3% |
| Exterior purchases | 17,7% | |||
| Languedoc quality wines from specific region | UNITED KINGDOM OFF-LICENCE |
| Hypermarkets, supermarkets, small supermarkets, discount supermarkets, cooperatives | 70% |
| Discount supermarkets | |
| Specialists | 9,3% |
| Others | 20,7% |
| Sources : Nielsen Mat 7/01/2006 | |
| GERMANY | ALL WINES |
| Hypermarkets, supermarkets, small supermarkets, discount supermarkets, cooperatives | 22,6% |
| Discount supermarkets | 37,8% |
| Specialists | 7,7% |
| Others | 13,4% |
| On-site purchases of German wines | 18,5% |
| Source : GFK 2004 | |
