Languedoc AOCs wine - Conseil interprofessionnel des vins du Languedoc

The circuits

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The AOC still wine circuits
1 375 000 hl were sold during the 2005-2006 campaign

46% are sold in hypermarkets or supermarkets:

28% on wine is sold by general distribution and sales on the discount market are estimated at 18% (252 000 hl), up from 12% according to the consumer panel Secodip. 36% of the Languedoc AOC output is exported.

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The Muscats of Languedoc circuits 2005/2006

The Muscats of Languedoc circuits 2005/2006

38 610 hl of Languedoc Muscats were put on sale.

49% of sales were standard supermarket sales, the discount circuit is not used as an outlet for these appellations. Export only accounts for 5% of output, while the rest of sales take place in traditional circles (wine cellars, direct sales).

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The Limoux sparkling wine circuits 2006

In 2006, 9 000 000 bottles of Limoux sparkling wine were sold (about 67 500 hl)
2.3 millions were sold on the standard supermarket network.
25% of the output was exported mainly to the United States (866 000 bottles), Belgium (429 000 bottles), Canada (172 000 bottles) in the United Kingdom (172 000 bottles).

The business

Storehouse outputs

The Storehouse outputs Languedoc AOCs are 1 480 000 hl, more than 200 million bottles (75 cl) were sold during the 2005/2006 campaign.

Storehouse outputs flowchart

Fermer

Outputs for 8 campaigns	1998-1999	1999-2000	2000-2001	2001-2002	2002-2003	2003-2004	2004-2005	2005-2006
AOC STILL WINES	CONTRAT+IMD*	CONTRAT+IMD*	CONTRAT+IMD*	DRM	DRM	DRM	DRM	DRM
Cabardes	24 997	21 725	26 970	20 760	17 631	18 934	17 886	16 258
Clairette	3 818	2 649	1 661	4 146	2 619	2 787	3 681	2 650
Corbières	580 885	590 952	586 542	584 234	541 308	596 493	529 747	587 138
AOC Languedoc	418 069	436 641	408 758	427 867	413 791	412 973	349 505	323 293
Faugères	81 197	81 965	63 944	63 427	64 446	56 004	56 842	62 148
Fitou	101 447	79 777	79 011	81 566	82 986	83 671	92 371	83 217
Limoux	2 564	2 983	4 986	4 681	4 488	3 239	4 828	5 403
Malepere	48 746	31 757	22 905	38 748	19 638	21 679	16 617	14 834
Minervois	221 531	194 197	177 137	186 500	164 904	176 454	169 312	164 257
Minervois La Livinière	827	3 008	3 298	5 473	3 730	5 011	4 474	6 247
Saint-Chinian	138 843	128 327	108 743	134 440	130 362	114 523	111 006	106 732
TOTAL	1 622 924	1 573 981	1 483 955	1 551 842	1 445 903	1 491 768	1 356 269	1 372 177

VDN (Natural Sweet Wines)
Frontignan				24 954	21 669	21 689	18 298	18 250
Lunel				9 348	9 730	5 133	8 169	10 125
Mireval				7 649	5 331	4 887	6 109	5 866
Saint Jean de Minervois				8 088	5 227	4 269	5 345	4 369

TOTAL				50 039	41 957	35 978	37 921	38 610

SPARKLING WINES
Banquette	52 117	44 475	44 823	43 572	41 588	40 794	39 418	39 992
Crémant	18 106	16 439	17 205	18 444	20 410	22 813	22 322	23 528
B.M.A	4 571	4 024	4 187	4 379	4 787	4 849	5 091	5 682

TOTAL	74 794	64 937	66 215	66 395	66 785	68 456	66 831	69 202

OVERALL TOTAL	1 697 718	1 638 918	1 550 170	1 668 276	1 554 645	1 596 202	1 461 021	1 479 989

Sources : CIVL/DRM

CONTRACT+ INITIAL MARKETING DECLARATION (IMD)
Before the implementation of the customs reform in 2001, the volumes sold were calculated based on the records at the CIVL of bulk trade purchase contracts and initial marketing declarations made by producers. After the implementation of the reform, the business volumes are calculated according to the DRM (monthly recapitulation declaration).

Supermarket sales

The Corbieres, Coteaux du Languedoc and Minervois together cover 78% of volumes, 46% by Corbieres The sales of Languedoc AOCs are evenly distributed between the distributor brands, brand names and generic names, chateaus and properties. The lowest price offer is filled by the generic brands in large containers (cubi-plastic container and BIB® -bag in a box). The distributor brands offer in bottles is located in the price range between €1.80 and €2.70 per bottle except for Fitou and Corbieres wines. Finally, an offer of more than 3 euros groups the chateaux and estates together. The Corbieres appellation is present on all three market segments, acting as a reference for the price offer of Languedoc AOCs.
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Sud de France offer

On the supermarket sales market of Sud de France wines, the Languedoc AOCs have an important place creating more than 25% of turnover for an average price of €2.30 per bottle.

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The distribution of bottle sales (75 cl red)

The distribution of wines by price range can be used to better understand the position of each Languedoc appellation in 75 cl bottles.
All of the Languedoc AOC still wines have a range from the lowest to the highest quality. Some appellations do not have a low price wine, such as Fitou, Faugeres and Cabardes while other appellations maintain a low price offer: Corbieres and Minervois. Finally, other wines are mainly placed in the middle of the range: Coteaux du Languedoc rosés, and Picpoul de Pinet white.

Consumption

The development of domestic consumption by circuit	Distribution of sales per circuit for domestic consumption in 2005/2006
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Catering A firm presence Languedoc AOCs can be found in 22% of French restaurants. The production region in the south east consumes more than a third of the circuit volumes. Average price per bottle is €3.5 (official price) for the whole of France. Regional operators aim to increase the presence of Languedoc AOCs on this circuit..
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The wine cellars

The wine cellars market for Languedoc AOCs

There are 90,000 hL of Languedoc AOC still wines on this market, 12 million bottles, partly providing for the catering industry. Winecellar distribution represents 8.5% of home consumption (compared to 58% for hypermarkets and supermarkets). According to CNIV- ECONOXE surveys carried out in 2006 on the Wine cellar circuit, Languedoc AOCs are sold by 84% of wine cellars, 84% of outlets surveyed offered more than 29 references of Languedoc-Roussillon still wines..