The umbrella brand Sud de France, the umbrella brand of Inter Sud de France
Sud de France: all aboard!
DREAMS OF THE SOUTH… Embracing the Mediterranean, the South conjures up images of a colourful and aromatic cuisine, it boasts a lifestyle where time slows down. The South is young, polyglot, convivial and open.
The South is a modern geographical unifying element and it is precise and encouraging when associated with the word France. At the end of June 2006 the joint trade Federation of wine producers of the Languedoc Roussillon Inter Sud de France was formed (assembling the regional ANIVIT, Inter Oc, CIVL and CIVR). From the summer of 2006, a plan of Sud de France regional actions was implemented with the help of the Languedoc-Roussillon region: a media campaign, Seasonal rosé and an emphasis on table sets for the restaurant business, the allocation of 1300 tasting events and the organisation of a competition in over 400 wine merchants. In October 2006, the management committee of Inter Sud de France decided to carry out an international audit for all of the Languedoc-Roussillon production. The aim was to produce a 10-year strategic plan for the Sud de France wines (the results of this audit will be disclosed at the Bordeaux Vinexpo).
In 2007, Inter Sud de France hopes to provide rapid support for sales of wine from the Sud de France range and to develop a programme of common operational action among the four families of products in France and extending to five international markets (Great Britain, Germany, the Netherlands, Belgium and Japan).
The aim of this programme is to quickly distribute the market sectors to the heart of the segments of the range requiring significant promotional support and to concretely and effectively meet the needs of the main distributors with the aim of promoting the entire Sud de France range. With the support of the Languedoc-Roussillon region, the regional umbrella brand, Sud de France, was created for visibility and effectiveness. A veritable mark of quality, highlighting our know-how and improving traceability, the Sud de France brand assembles regional wines as well as agribusiness products and represents a simple, effective and direct identifying mark. Sud de France, with all the flavour of the South, was created in 2006 at the initiative of the Languedoc-Roussillon region with the help of professionals :
- this organisation aims to promote, wines in France and abroad, a thousand and one flavours of Languedoc-Roussillon ;
- it is a call to the citizens of Languedoc-Roussillon to appreciate and promote the products of our region.
Sud de France
Sud de France represents the development of a common identity, a veritable commercial task force supported by a number of commercial actions. Its force lies in the creation of a dynamic collective with a common goal, focused on one region and a positive connotation based on the Mediterranean art of living. The brand is not a cover label but is rather a distinctive signature supporting the already existing signs of quality.
In the wine sector, all of the appellations and all of the region's wine producers have joined together to create this brand, from production to distribution. Joining ranks within their respective sectors, groups or syndicates, they have given priority to collective interest giving the Sud de France considerable weight, and the ability to open distribution networks using wide reaching promotion operations. The brand is the result of collaboration between Intersud de France and the Languedoc-Roussillon region.